The work shown on this page is either as-of-yet unpublished, an unchosen direction, or published work I am not able to show publicly. Please, do not distribute or share, publicly or privately, this page or any work and related content included on this page without permission.

Hufft

In-progress identity design for Hufft, an architecture, design, fabrication and building studio in Kansas City.

Internal   Year: 2015

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HufftPhotoHufftPhoto
HufftStudioMarksHufftStudioMarks
HufftHatHufftHat
HufftPrintHufftPrint
HufftStuffHufftStuff
HufftWayfindingHufftWayfinding
HufftWayfinding02HufftWayfinding02

HD Buttercup

Proposed identity design concept for California based furniture store, HD Buttercup.

Agency: Fuzzco   Year: 2015

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HDBbagsHDBbags
HDBAdsHDBAds

Slack

Slack came to Fuzzco late in 2014 looking for an injection of energy to their brand, and to address some usage issues that came along with their current identity system. Our team went to work creating several different directions in an effort to solve their problems. We proposed everything from an entire rebranding to a slight redesign and reinvigoration of their current brand. The work I did fell into the latter category; the mark was redrawn to accomodate both full color and single color applications, and hand-drawn patterns and graphic elements were introduced to add a more human element to their overall identity system in an effort to differenciate Slack from the rest of the tech world. Ultimately, they decided a change was not in their plans, and stuck with their current identity system with very minor changes.

Agency: Fuzzco   Year: 2014

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Slack_CardsSlack_Cards
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Slack_StickersSlack_Stickers
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Slack_ShirtsSlack_Shirts

Alder

Previously known as Alarm Protection USA, Alder is a home automation and security company based in Salt Lake City, Utah. Feeling a bit pigeon-holed by their previous name, Alder came to Fuzzco for a reboot that included a new name and an all new look. The challenge posed by Alder was to create a system that felt different than what you expect from an alarm or home automation company, and it needed to appeal to both potential customers as well as potential sales force recruits. The result is a graphic, simple, yet expansive system that portrays Alder as the lifestyle brand it has always apsired to be.

Agency: Fuzzco   Year: 2015

Alder_WebMockAlder_WebMock
AlderMark01AlderMark01
AlderMark02AlderMark02
AlderMark03AlderMark03
AlderCardsAlderCards
Alder_Sign2Alder_Sign2
AlderHatsAlderHats
Alder_ATeamAlder_ATeam
Alder_ATeamWebAlder_ATeamWeb
Alder_ATeamWeb2Alder_ATeamWeb2
AlderBag2AlderBag2

David Copperfield

David Copperfield, the highest grossing entertainer in history, came to Fuzzco looking for a new website that reflected the elegance and mystique that audiences experience in his specials and at his daily shows in Las Vegas. David's varied and wide audience, his interest in high fashion aesthetics, and the challenge of conveying the wonder of his shows all informed the design and experience of the site.

Agency: Fuzzco   Year: 2013   Unpublished

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